Branding for ACCENT - an online platform created to preserve, share and celebrate self-identity and emerging cultures for Third Culture Kids.
ACCENT is a collaborative brand created by a group of Third Culture Kids with the same desire to preserve, to share and to celebrate self-identity and emerging cultures. With a main focus on online presence, ACCENT interviews with artists with TCK backgrounds.
Each documentary videography features an artist in industry such as music/ fashion/ photography and design. Speaking from their own perspective and experiences, how their TCK background inspired/influenced them and their creativity.
The logo is a core element of the brand identity. Mont is a typeface chosen to reflect ACCENT‘s tone of voice. In addition to the standard version, an outline version of the logo has been created for use in situations where the branding needs two font styles.
The ACCENT primary colour palette consists of Black and White. The secondary colour palette is designed to introduce a younger and fresher identity through a pop of vibrant colours (inspired by the SMPTE colour bars).
Mont is the primary font for ACCENT - the balanced characteristic of Mont with unique details, such as the pointed “t” and the prominent x-height makes it perfect for strong headlines and outstanding logos, but also suitable for long text.
Stay Dreaming is also introduced into the brand element as a secondary typeface to inject a confident / custom-made style.
Showcasing a continuous and consistent application of the brand identity across all visual and physical representation and communication.
Clothing Label / Tag
Besides ACCENT’s online platform, the brand also collaborates with different artists and designers. Each product designed will come along with a label / tag crediting the artists.
(Material: Silver foil bubble wrap bag)
A very simple / minimal approach to the layout design with an interesting twist of letterpress technic.
Rough, organic texture paper
Letterpress: no ink (blind deboss)
TCK Related Materials
Alongside the “traditional” brand application elements, it’s important to experiment outside the box.